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By iMaker Group

Personalising Private Wellness Spaces

Jaccuzi03
2 Min Read
31.07.2026
  • Blog
Table of contents

Before a single line is drawn for a wellness space, we ask one question: not "What do you want it to contain?" and not "What have you seen that you admire?", but rather, "How do you want to feel when you are in it?" It is a simple question, and most clients need time to answer it properly. When they do, the space designs itself.

This is not a method statement. It is the operational reason why no two of our wellness spaces look alike and why each one is the right answer to its specific brief rather than a variation on something we have done before.


Why the generic spa exists

The generic luxury spa exists because the brief that produces it is generic. A developer specifies a list of amenities. A designer applies a palette. A mood board is agreed. The result is a space that functions as a spa in the way a hotel corridor functions as a space: correctly but without conviction.

The wellness room is one of very few rooms in a luxury home that will only ever be used by one person. Designing it from a list of amenities is a missed brief. The space that results belongs to the programme, not the person.

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What different answers produce

When a client answers the question with immersion, the result is a steam room where wall, ceiling and floor are the same continuous deep blue mosaic surface, lit from the floor upward, connected to the sauna next door by an oval porthole that lets you see the amber glow of one world from inside the other. When a client answers with ceremony, the result is a treatment room where a full rose marble slab and a live bioethanol fire are everything and nothing else is asked to compete. When a client answers with organic warmth and movement, the result is a salon whose ceiling flows in continuous sculptural waves, where every line is curved and the architecture does the work of every surface beneath it.

Three different answers. Three spaces that share no visual language. Three completely correct solutions.

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The discipline this requires

Designing a wellness space without reaching for a house style demands a specific kind of rigour. It requires a brief process that goes past references and into actual lived behaviour: how the client moves through their day, when and how they restore, whether they find beauty in richness or in restraint. It requires a team fluent across formal registers rather than committed to one. And it requires the confidence to let the brief change the architecture entirely, even when a previous project offered a path of least resistance.

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