Fludity - Experiential Sales Centre
Located in the heart of Riyadh, this project embodies a contemporary and visionary approach, emphasizing fluid circulation, dynamic spatial composition, and a balance between collaborative and executive spaces. This modern corporate headquarters spanning two floors. The Ground Floor is designed as an experiential sales center with an immersive Grand Hall, while the First Floor houses the main corporate offices. The aim was to create a space that is a living showroom of the company's vision and ambition, embodying a new standard of functionality, efficiency, and refined elegance. The design takes a contemporary and visionary approach, striking a perfect balance between collaborative and executive zones. The color palette, inspired by the corporate identity, is enriched with vibrant tones to create a dynamic and aesthetically harmonious environment.
Riyadh, Saudi Arabia
1000 SQM
2025
Layout Concept: Our design process began with a deep focus on the layout itself, prioritizing a fluid circulation that turns the floor plan into a deliberate narrative. The result is a seamless journey where every curve and transition acts as a guide, leading visitors and employees through a story told with every step. From the immersive sales hall to the vibrant, high-energy office environments, the layout ensures a cohesive and unforgettable experience.
Spatial Concept: The project's spatial concept is entirely centered on creating an experiential journey. The Ground Floor's Grand Hall serves as an immersive prelude, where the reception, exhibition, and mock-up zones seamlessly integrate advanced technology like holographic projections with physical models for a truly futuristic client experience. This journey continues into the open office areas, a lively and collaborative environment for our Sales, Marketing, Commercial, and Investment teams. On the First Floor, the design continues to prioritize well-being and efficiency for the Development, Finance, and Strategy Departments while offering a semi-separated zone for the Legal Department and CEO offices, providing privacy without sacrificing connection to the overall design spirit.
